Many of us can look back to the day at PAX, whether we were there in person or on Twitch, and remember that rush of excitement when Heart of Thorns was released. I mean, we could easily see it coming with how they ended off the Living Story. Still, it was a moment that I’ll probably never forget. Then came that release trailer and the explanation of all the amazing things we’ll get to discover! Mastery system, specializations, a brand new class called the Revenant… all of these things built so much hype and excitement and then…
Well, it’s gone.
For those of you who have been reading my blog for a while, you know that I’m not a hyper-critical person. I generally don’t use my blog to vent frustration, and this blog post isn’t intended to be that at all. What I do want to spend a few moments highlighting is the reality of where we are today, and what I believe many players are feeling.
You see, it was all excitement and energy–the hype was real–until those words were spoken: “When it’s ready.”
Although that didn’t phase me much at first, I look back to that announcement and noticed a severe lack of direction. I honestly have taken the approach as “let’s show them lots of great stuff, build it up to be astounding, and then hope that rides us to when we can finally release it.” Frankly, I don’t think that’s a good approach at all. Guild Wars 2 is my favourite game, and I’m actually rather disappointed that ArenaNet has taken this route. No release date? Not even a release goal? No explanation as to what’s going to happen until then? Sure, we got a few minor festivals, but that hasn’t really done anything when they set the precedent of Living Story (which we know is done until Heart of Thorns).
On top of that, I notice the slow roll-out of purchasable things in the gem store to keep them going. I’m not against this at all, but for me it puts a bad taste in my mouth. I think this all could have been done better.
“Well, you’re complaining, so give some ideas on how it should have been better!” you might say. Well, I sort of have some.
You see, the reality is that I don’t work for ArenaNet and therefore, can’t really understand their situation. I also have never worked in the gaming industry. Heck, having a family member in the gaming industry has really opened my eyes as to what it looks like–nothing like I imagined. We often approach it from a sense of entitlement saying: “I’m the consumer! I deserve [insert thing here]” but sometimes it’s not that simple. Wait, actually, it’s almost never that simple. So yes, I understand that I don’t have the full picture. I’m just thinking…
- Expansions should never be announced without a projected release quarter.
- Sure, this gives the challenge of being seen as having a “broken promise,” but people are going to have unrealistic expectations. Such is consumerism. Anytime you’re going to release something that’s game-changing, you need to at least have a projection for people to work with. Otherwise you end up with your players being disillusioned. Judging from many people I’ve encountered in-game, that’s growing at a rapid rate. At least, that’s been my experience.
- Be clear about your game plan.
- This has been one of ArenaNet’s biggest challenges. When they tried to be clear, they felt they got bit, so they pulled back completely. I don’t think this was a smart move at all. I think they need to be clear about where they’re going from here. Even if they don’t give out a projected release date, they should at least say what they’re doing in-between. The problem is if they say “nothing,” then people will leave until the expansion. There’s due diligence that needs to be done on their part. At the moment, I’m left wondering if they even have a game plan until then, or if we’re just abandoned. The time between Living Story updates were painful enough, but we at least knew what would happen–we knew the game plan.
- Do small things to bring about a “freshness” in the game instead of “stagnancy.”
- They’ve played around with quite a few things that used to be in the game as small updates. For instance, SAB was a huge hit among many (I’m highlighting that, in spite of the fact that I didn’t like it at all, most people did). Bring it back. Who cares if there’s nothing new? There’s an expansion coming. Is it possible to reactivate it? Well, I don’t work for ArenaNet but I would assume there is.
- Perhaps starting another WvW Tournament would be an effective thing to keep things going for a bit?
- Maybe even a few more basic “Festival” things that they’ve done before could work? I’m not sure how, as Dragon Bash had too much LS storyline in it to my understanding (I was absent during that time), and the Zephyrites are now grounded (no Labyrinthine Cliffs). Still, small things need to be done to keep people engaged when that was the premise of your game since near the beginning.
Now please hear me out. I’m not *complaining* per se. I’m simply pointing out that there are elements that I’m not pleased with, and I’m using this as a medium to hopefully open up some dialogue as to what people think could improve. I’m still committed to Guild Wars 2 and adore it. I’ve put lots of real cash into the game to support ArenaNet as I love what they’ve been doing. What I will say is that I don’t even look forward to logging in very often anymore, and that has a lot to do with the current approach–pure silence.
“When it’s ready.” <– That line right there? It needs to die. It feels rather insulting, to be honest. “Let’s give you lots of great stuff to look forward to, but you don’t know when you’ll ever get it.
Honestly, I was excited on that day for Heart of Thorns. Now? I honestly don’t feel like I care about it because I feel like it’ll never happen. I’m being shown snippets of stuff but none of it really feels complete. Yes, we got the Stronghold Beta (and I’m not a huge PvP guy, I’ll admit), and I think that was a very wise move on their part. Still, I think that things could have been done better.
The bottom line is that I hope ArenaNet starts communicating more openly and giving us something solid to work with. Why? Because I love Guild Wars 2, and I wholeheartedly want it to be even better than it already is!
What’re your thoughts on how the expansion has been handled so far? Post in the comments below and please, keep it respectful of others!